Horch was founded in 1899 by August Horch. August Horch left the company in 1909 and founded "Audi".
Horch evolved to a well known brand building high quality luxury cars. Horch had great problems caused by the depression in 1930,
and was merged to "Auto Union" with Wanderer, DKW and Audi. The WWII was the death for Horch, the factories were dispossessed in 1945.